Research&Deploy

A take on the downturn and what impact that will have on the development and growth of social media in businesses you find at my Knol (Googles version of wiki): Social media is a possibility to grow during recession.

It’s a discussion piece that was born when me and Brit, who I collaborate with in workshops about social media and blogging, analyzed what we had experienced and decided to research how thoughts where developing around the financial crisis concerning social media. Our thinking grew to a extended post on the blogs: on Researcher and at JMW as well as a debate-piece in the Swedish marcom-magazine Dagens Media.

As we understood that the markets total turmoil might slow the possibilities for social media to gain and save brand value even in a downturn we translated the piece and hope to bring some new perspectives to the sphere do be discussed.

Firefox is a brilliant application because of the add-ons. One of those are Feedly which makes your Google Reader different. It uses the Greader but put a lot more juice into action – as well as it is closely knitted with Friendfeed and people in your networks.

The mailaccount rt90@researcher.se is suspended though I have suspended my membership of the Round Table Sweden.

The mailaccount skribent@researcher.se is suspended.

The mailaccount adlist@researcher.se is suspended.

Inside this post you find my slides from our seminar on Social Media at the Medie Event “Hett” at Högskolan Dalarna.

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The seminar can still be attended via the Bambuserservice:

Jag hade inte tänkt att ha en blogroll här men i en diskussion om vad sociala medier, digital footprint och web 2.0 egentligen handlar om insåg jag att en blogroll också är viktig – lika viktig till och med. För det handlar om vad som inspirerar mig fr a när det gäller att tänka nytt runt medier och marknadsföring.

I diskussionen plockade jag upp en tanke jag haft: att det intressanta inte nödvändigtvis är det digitala fotspåret utan de kopplingar som man gör i samband med att man vandrar runt i den digitala världen. Fotspåret är ju mer eller mindre endast ett avtryck av något som varit medan min tanke om det digitala sociala kopplingsschemat innehåller alla  delar – både vad jag producerar och vilka jag inspireras av.

Så bloggrullen här kommer att innehålla mina starkaste inspirationskällor, de personer som jag tror är viktiga för ett nytt sätt att se på media, webb och marknadsföring.

This is the digital footprint of me, Niclas Strandh. aka Researcher aka Deeped or Deepedition.

It will not be any plugin hoopla neither an extensive blogroll of my favourite blogs. It is just to collect – or mashup – as much as I can of my digital life.